Dynamic Pricing in Short-Term Rental Accommodations: A Study of Price Fairness Perception
Santos, F. A. N. (2025). Doctoral thesis.
Academic Portfolio
Dr. Flavio Andrew Santos — Lecturer of Marketing & Tourism
Lecturer of Marketing & Tourism
BSBI — Berlin School of Business and Innovation
About
Dr. Flavio Andrew Santos is a Lecturer of Marketing & Tourism at the Berlin School of Business and Innovation (BSBI). His research and teaching interests bridge the disciplines of marketing, tourism, Revenue Management, consumer behaviour, and behavioral economics. He is an active member of the International Academy for Tourism Research Development (ABRATUR).
Research Interests
Marketing and Tourism
Examining the application of marketing theory to tourism contexts, including destination competitiveness, wine tourism development, and the strategic positioning of tourism products in dynamic markets.
Consumer Behavior
Investigating the psychological, social, and contextual factors that shape consumer decision-making, experiential consumption, and travel behaviour across digital and physical service environments.
Revenue Management
Studying dynamic pricing, yield management, and demand forecasting strategies in hospitality and tourism, with a focus on their operational implementation and impact on firm performance.
Behavioral Pricing & Economics
Analysing how cognitive biases, framing effects, and fairness perceptions influence price evaluation, willingness to pay, and consumer responses to revenue-driven pricing mechanisms.
Selected Publications
A selection of peer-reviewed work. For the full list, see Google Scholar.
Tourism theory: perceptions and usefulness for Brazilian academics and professionals
Souza-Neto, V. R., Lacerda, P. H. F., Oliveira, J. L. S., & Santos, F. A. N. (2025). PASOS Journal of Tourism and Cultural Heritage.
Price Fairness
Santos, F. A. N., & Souza-Neto, V. (2022). Encyclopedia of Tourism Management and Marketing.
Short-Term Rental Development and Overtourism: A Case of Lisbon, Portugal
Santos, F. A. N. (2021). Socio-Economic Effects and Recovery Efforts for the Rental Industry, IGI Global.
Progress and prospects for research of Wine Tourism in Portugal
Santos, F. A. N., Vavdinos, N., & Martinez, L. F. (2020). PASOS Revista de Turismo y Patrimonio Cultural, 18(1), 159–170.
Revenue management and yield management: differential pricing in tourism and challenges of price fairness perception
Santos, F. A. N., Nunes, M. O., & Mayer, V. F. (2020). Tourism research publication.
Dynamic pricing and price fairness perceptions: a study of the use of the Uber app in travels
Santos, F. A. N., Mayer, V. F., & Marques, O. R. B. (2019). Turismo: Visão e Ação, 21, 239–264.
O efeito framing e a percepção de valor e de preço: uma análise sobre a decisão de compra do turista em um quarto de hotel no Rio de Janeiro
Santos, F. A. N., Machado, J. D. S., & Mayer, V. F. (2018). CULTUR: Revista de Cultura e Turismo, 12(1), 7–30.
Work Experience
2023 – Present
Manager & Owner
FANS Transportation
Since November 2023, managing and owning FANS Transportation, a luxury car transportation company based in Berlin. Overseeing strategic, operational, and financial management, including service design, pricing policy, client acquisition and relations, and driver and fleet coordination to deliver a premium, personalised experience to an international clientele. Responsible for partnerships, billing, budgeting, performance tracking, and continuous process improvement to ensure safety, punctuality, and a premium standard in the German market.
2019 – 2022
Head of Reservations
Gem Serviced Accommodation, Lisbon
Managed daily reservations across all 12 partner channels and properties. Implemented revenue management strategies including dynamic pricing, segmentation, and seasonal forecasting using PriceLabs. Monitored KPIs such as occupancy rate, ADR, and total revenue, and prepared regular performance reports for the operations team. Handled customer bookings, payment processing, and partner channel expansion to drive sustained business growth.
Teaching
Courses delivered at BSBI — Berlin School of Business and Innovation.
2022 — Summer
- MA Tourism, Hospitality, and Event Management — Strategic Approach in Marketing Planning for Hospitality
- M.Sc. Digital Marketing — Project Management and Leadership
- B.Sc. (Hons) Business and Management — Business Seminar 3: Professional Practice
- Global MBA, Pathway Four: Marketing Management — Digital Marketing Communication
- B.Sc. (Hons) Business and Management — Critical Analysis with English for Academic Purposes 1
- B.Sc. (Hons) Business and Management — Critical Analysis with English for Academic Purposes 2
- B.Sc. (Hons) Digital Marketing and Social Media — Brand Identity
2022 — Fall
- M.Sc. Digital Marketing — Digital Marketing Communications (3 groups)
- M.Sc. Digital Marketing — Global Marketing Management (2 groups)
- Global MBA — Marketing and Business Environment (3 groups)
- M.Sc. Digital Marketing — Strategic Marketing Management
2023 — Winter
- MSc Digital Marketing — Consumer Behaviour (3 groups)
- Global MBA — Digital Marketing Communication
- MA Tourism, Hospitality, and Event Management — Strategic Approach in Marketing Planning for Hospitality
- MSc Digital Marketing — Digital Marketing Communications
2023 — Summer
- MA Tourism, Hospitality, and Event Management — Strategic Approach in Marketing Planning for Hospitality
- Global MBA, Pathway Four: Marketing Management — Digital Marketing Communication
- MSc Digital Marketing — Digital Marketing Communications
- MSc Digital Marketing — Global Marketing Management
- Global MBA, Pathway Three: HR Management — Human Capital Management
- Global MBA, Pathway Four: Marketing Management — Digital Marketing Communication
2023 — Winter
- MSc Digital Marketing — Digital Marketing Communications (4 groups)
- MSc Digital Marketing — Global Marketing Management (2 groups)
2024 — Fall
- BSc (Hons) International Business and Management — Strategic Management
- BA (Hons) Tourism and Hospitality Management — Personal & Professional Development & Communications
- BSc International Business and Management — Entrepreneurship and Innovation (2 groups)
- Professional Certificate — Digital Marketing
2024 — Summer
- Roehampton MSc Global Logistics and Supply Chain Management — Global Strategic Management
- Professional Certificate — Digital Marketing (2 groups)
- Global MBA — Marketing and Business Environment
- BA (Hons) Tourism and Hospitality Management — Personal & Professional Development & Communications
2024 — Fall
- MSc Digital Marketing — Strategic Marketing Management
- Global MBA, Pathway Four: Marketing Management — Digital Marketing Communication
- MSc Digital Marketing — Global Marketing Management (3 groups)
- Roehampton MSc Project Management — Contemporary Issues in Project Management
2025 — Winter
- Uninettuno MSc Psychology — Cognitive Processes and Technologies: Marketing, E-Business & E-Commerce
- BSc (Hons) International Business & Management — International Marketing
- Global MBA, Pathway Four: Marketing Management — Global Marketing Management
- BA (Hons) Tourism and Hospitality Management — Consumer Marketing
2025 — Summer
- BSc (Hons) International Business & Management — International Marketing
- MSc Digital Marketing — Strategic Marketing Management
- BSc (Hons) International Business and Management, Pathway Digital Marketing and Social Media — Social Media
- Global MBA — Marketing and Business Environment
2025 — Winter
- Global MBA — Marketing and Business Environment (3 groups)
2026 — Fall
- Roehampton MSc Global Logistics and Supply Chain Management — Business Research Methods
- Roehampton MSc Project Management — Business Research Methods
- UCA MBA Global MBA, Pathway One: Entrepreneurship — Entrepreneurial Business Management
- UoC MSc Digital Marketing — Global Marketing
- UCA MA Tourism, Hospitality and Event Management — Event Management
Contact
For research collaborations, speaking enquiries, or academic matters, feel free to reach out.